Ask The Experts: Marketing A Great, But Low-Traffic, Website
Posted on December 14, 2009 by The ExpertsNo Comments
Every month, our team of marketing, operations, and strategy professionals put their heads together to answer a reader’s question about growing his/her small business. You can click here to submit your own question, and please feel free to join this discussion by adding your comments below
Rachel H., Stamford CT
Q: My staff and I put a lot of time into our website – it has a fantastic design, includes video testimonials, detailed pages about all of the services we provide, and have a very good page of Frequently Asked Questions. It’s so much better than our competitors’ sites that several are even starting to copy us. I get a lot of positive feedback from customers about the site so I know it does what we want it to do. The problem is that it doesn’t generate a lot of traffic. But the traffic it does get results in an email to us about 20% of the time, which I understand is a very high converting level. I have our www address on our direct mail pieces and very large print in the occasional newspaper ads that we run. I’ve had web programmers offer to do things (that I don’t fully understand) to make it show up more often in Yahoo and Google, but the bids are pretty expensive and I just don’t know if they will work. What do you recommend?
