Synopsis: With the ability to build a site or social site within minutes, it’s no longer about getting the most clicks, but building a community. Here are some ways to do that for your online (or offline) business.
With new tools to better access more and more people online, it seems like the idea of getting clicks and traffic back to your website is a ‘set it and forget it,’ opportunity. But unfortunately, it’s not that easy to get new customers to start buying. And the reason is because it’s not about driving clicks to your site. Instead you need to create a community around your product or service.
The reason being are two-fold:
1. You need to be able to build trust around what you do and who you are. With so many bad players out there, you, unfortunately, have to prove that you can add value. And one of the best ways to do that is have other customers sing your praise.
2. Social media has turned the web into a connected world like never before. So we go to the web in order to build friendships and networks. It also allows businesses to be a part of that network.
The great thing about this opportunity is that once you have developed this community, it can allow you to grow simply by selling to the same customers over and over again. They’re your advocates and they want you to succeed. So as long as you continue to provide them with that value and network, then they will make sure you’re taken care of as well.
But that adds the issue of how to grow your network? Here are three tips, to make sure your number of followers grow.
You will find that you must communicate with customers like never before, if you really want to grow a powerful network. This means you will need presences on social media tools that your customers prefer. Whether it’s Twitter, Facebook, LinkedIn or any of the countless other social sites, you will need to provide quality content to your customers on your chosen one or two platforms. But it isn’t just about that one communication platform. It’s about upping the conversation, so you’re chatting with them on Facebook, sending them to your blog, and then offering them something extra from there. It can be a newsletter or daily specials or something. But anything you think they will need to continue talking with you and about you. Read more »