Archive for the Digital Marketing Category

What Is RSS And How Can I Use It To Grow My Business?

Posted on November 9, 2009 by The Growthwire TeamNo Comments

If you’re like most managers, you’ve migrated from print media to the web to keep up with business, your community, and areas of interest.  Once there, you’re finding many more useful niche sources of information than you had offline.  This can be a good thing and a bad thing:  good in the breadth and depth that you can now explore, but bad in the amount of time that you spend simply trying to make sure that you’re not missing something important.

Really Simple Syndication (RSS) is here to help make your online reading much more efficient.   RSS is a free tool that you can use to have new information from your favorite sources sent to you, instead of you looking for it.  RSS doesn’t fill up your inbox, can save hours each week, and will greatly increase the odds that you don’t miss anything important.  This video from commoncraft.com explains everything you need to know:

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Nielsen: Radio Remains Dominant Audio Source

Posted on November 7, 2009 by The Growthwire TeamNo Comments

MediaPost.com reported results from a Nielsen-sponsored study today that indicates that terrestrial radio has a dominant share of audio media usage (relative to online and personal audio players).   The finding was somewhat surprising to its authors, since the study was conducted by the Council For Research Excellence – a group of TV and Ad Agency researchers – to measure the impact of digital media across TV, Computers, and Mobile devices.

The findings were quite conclusive:  radio is second, only to TV, in daily reach (77% of all adults), over 1/2 of all audio listening is to local over-the-air radio, and over 80% of 18-34 year-olds still use radio for about an hour and a half per day, which is about 4-5 times the usage of digital alternatives.  Read the MediaPost summary of this research here.

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