Synopsis: With so many social media options out there, how do you go about picking the platforms that work for your business? We’ve outlined a few ways, including knowing where your customers are at and what social media platform you prefer to use, in order to make picking your presence easier.
When you hear social media, what do you think? Thoughts of Facebook posts and Tweets might come to mind. Then, of course, there’s Instagram photos, Tumblrs, check-ins, pins, and more. That doesn’t even include all the new options that keep sprouting up to help you connect with other people in a whole new way. It all becomes too much for one business owner, company or entrepreneur to manage.
But there are benefits to having a presence on social media, if it works in tandem with your overall marketing and advertising goals. Some of these benefits include connecting with new customers, turning onlookers into brand advocates and more sales. There’s the other uses, including customer service and as a public relations forum, which also can be vital to an online business in this day-and-age.
So, with all the options, how do you go about picking the right platform for your company? It’s a more simple process than many want to make it seem. A whole new industry has been built to manage, create, implement and guide companies’ social media platforms. With all the options, it can seem like a headache that you can’t get rid of. But remember that many of the people discussing social media, work with large companies that have massive budgets to spend (and sometimes waste) on platforms that don’t return the investment. They can make these bets, in hopes to strike it big on the next platform.
You don’t need to do this. Because for every successful social media launch, there are probably ten to twenty fails from companies with the budget to support these endeavors. Here are a few ways to go about making sure you select the right social media presence for your company, without wasting time:
1. Who Are Your Customers?
Who do you sell to? If you’re a B2B company, you probably want to connect with executives. There’s a better chance to do so on LinkedIn. However, if you connect with a very specific sub-group, like shippers, there might be a shipping social media service that would help you connect even better with that group. If you’re selling to consumers, then maybe Facebook or Twitter makes more sense. Read more »