The Growth Wire

How Free Lead Management Software Can Help Your Business Grow

Posted on June 12, 2010 by The Growthwire Team

There’s a free software tool available to small and medium sized businesses (SMB) today that can quickly transform your business into a savvy, high ROI digital marketing operation.  This tool was originally created to help some of the world’s most sophisticated web marketers and ecommerce sites understand who was using their websites, opening targeted communication, and interacting with different parts of the operation.  It allows these firms to actually track individuals, their interests, and their response to differing marketing exposure  – a web marketer’s dream.

Until recently, this type of solution has only been available to larger companies that had enough electronic marketing and web-based activity to merit the monthly investment.   The good news is that this is no longer the case.

One of the leading providers of lead management software, Loopfuse, is now offering a free version of their solution (it’s called FreeView) to businesses that focus on lead and customer groups of fewer than 2500 people – in other words, the average local business like yours.  Should you give it a try?  Answer these 3 questions to find out:

Can You Benefit From A Free Lead Management Tool?

1) Do you send out emails or electronic newsletters to your customers and prospects? If so, do you know which of these is opened, by who, and what the potential value of that customer/prospect is to you?  If not, FreeView will help you develop a richer understanding of your prospects and your efforts to influence them.

2) Would you like to send out emails and electronic newsletters (for free) to customers and prospects to stimulate demand AND keep track of how well your different efforts work?  If so, LoopFuse’s FreeView is definitely for you.

3) Do you have a website that prospects use to learn about your business?   If so, can you tell which of your customers or prospects has been there and what they’ve looked at?  Even for something as simple as a coupon download?  The type of info that will help you direct more communication with this individual to get even more interaction and value from them?  If not, you definitely need to check out FreeView.

There are a lot of other things that you can do with FreeView, depending on the scope of your website, electronic marketing, and CRM activities (for instance, if you use Salesforce.com, you can easily import your CRM data into FreeView to close the loop between your selling and marketing activity).  Some of the features are quite high-powered and may be best-suited for larger companies, but don’t let that fool you.  Most SMB’s should get a lot of near-term benefit from the simpler features, such as the ability to send out up to 5,000 free HTML emails or newsletters each month from a White Label mail server (a service that will avoid spam filters in most cases).   Add to that a terrific analysis package to study the mailing’s impact, and the ability to track any future interaction on a case-by-case basis and it’s pretty much a no-brainer.

If you’re interested in learning more or getting started, everything you need can be found at http://www.loopfuse.com/signup.php.

And here’s a 5 minute video on how the LoopFuse solution works.