Synopsis: A new report highlights the growing clutter on social media. This means for your company to break through, you need to go back to the basics. Here’s how.
By now, your small business probably has a Twitter handle or Facebook page. Raise your digital hands if you’re having any luck connecting with customers on the feeds? And I mean actually having conversations with customers as opposed to posting something and hoping they ‘like’ it.
My guess is not too many of us can raise our hand. But you’re not alone. Hubspot has put out an interesting infographic that shows how businesses (particularly, large businesses) have infiltrated the feeds, making it less about conversation and more about selling a product. This has also led to information overload, leading to many people turning their head, ignoring most of the conversations.
Hubspot, however, has a solution. The main reason for this shift is due, in large part, to the number of national brands on the sites. Hubspot thinks it’s time to think more like yourself. They quoted social media expert Gary Vaynerchuk, saying, “social media requires that business leaders start thinking like small-town shop owners [emphasis added]. This means taking the long view and avoiding short term benchmarks to gauge progress.”
That’s easier said than done, but what it really shows is that an entrepreneur or small business owner has advantage over the large brands online in the sense they already know how to react, communicate and talk to people like shop owners. It’s how the business has survived and grown.